Sezzle Kicks Off Canada Launch With Kappa

As an alternative payments provider, Sezzle Inc. allows customers to spread purchases over four installments, with no interest. With over 3,300 active merchant partners in the U.S., Sezzle launches in Canada with Kappa Canada. “While the Canadian credit market differs from the U.S. credit market, we believe online shopping behavior is similar in both countries and that we will see similarly rapid adoption of installment payments as a preferred checkout option,” said Sezzle’s chief executive officer and co-founder, Charlie Youakim. As Millennial consumers in the U.S. move away from credit cards, Youakim cites a similar aversion to interest and debt, in Canadian consumers. In a recent report from Payments Canada, 73 percent of Canadians aged 18 to 34 are more likely to choose an online company based on how easy it is to check out. To Youakim, Sezzle is a “ turning point for Canadian shoppers.” When asked what differentiates Sezzle in the ever-competitive smart payment solution provider landscape, Youakim leaned into the platform’s high customer reviews, citing it as “consumers’ favorite “buy now, pay later” options.” He also credited Sezzle’s advanced algorithm and machine learning processes which allow the company to provide the “highest approval rates in the industry,” said Youakim, “which

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