Start-ups: Order Clothes to Your Office, Search Engine Just for Vintage

Marketing has been whipped into new form by experience-led Millennials and like-minded Gen-Zers, but with the rise of e-commerce, online advertising has grown competitive and expensive for brands wishing to scale their business. Brands hoping to reach new audiences may be sending product into the void if communicated through an uninformed targeted ad on Facebook or Instagram. Sometimes that’s not even enough, as the proliferation of choice has left many consumers fatigued during discovery and after a while product ads start to look the same. In response, several start-ups are hoping to capture new value for brands, through customer acquisition and distinctive editorialized viewpoints. It’s part of a larger effort to engage consumers more effectively and efficiently. The Office as Distribution Channel View this post on Instagram Can’t decide if I’m more excited for the @DSTLD jacket that @FromTheLobby brought me to try on or the #AnthonysCookies VDay surprise they put in the bag! #LoveFromTheLobby A post shared by Bhumieka Patel (@bhumieka) on Feb 16, 2019 at 10:50am PST The Lobby is creating a distribution channel for brands that leverages the place people spend the majority of their time — the office — to put products into the hands of

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2QTmumc