Taking the Confusion Out of CBD
Standard Dose founder and chief executive officer Anthony Saniger is aiming to take the confusion out of CBD. Saniger was a stressed-out brand consultant when he started researching CBD as a component in an overall health and beauty routine. He wasn’t alone in his stress and anxiety — he’s part of an anxious generation. “One in three Millennials suffer from anxiety, and one in five adults say they’re debilitated by anxiety,” said Saniger. “They’re searching for natural, effective solutions and they’re flipping over product labels to see what chemicals are in their products.” An anxiety-prone, chronic-stress-riddled generation of consumers who are more conscious than ever of the ingredients going into their products is what Saniger believes helped jump-start the CBD craze. He started hearing about the ingredient from brands, who wanted to formulate new beauty and wellness products with it. “CBD was popping up everywhere, popping up in every bodega, every store,” said Saniger. “We see that this is going to be a $20 billion market by 2024, and that it will be infiltrating beauty, health and wellness, impacting fitness body and mind, and that it will be in preventative nutritional supplements. As we look at beauty, it’s not about the product you’re puttingFollow WWD on Twitter or become a fan on Facebook.
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