EXCLUSIVE: Coty, Lacoste Renew Fragrance License

PARIS — Coty Inc. and Lacoste have renewed their long-term fragrance license, WWD has learned. Specific terms of the deal were not disclosed. Lacoste fragrances became part of the Coty Luxury division at the end of 2016, as part of the acquisition of Procter & Gamble’s specialty brands. News of the license renewal comes as the race for pole position – which Coty currently holds – in the prestige fragrance market heats up. “The renewal of our agreement with Lacoste demonstrates our strong confidence in the success of this partnership and the key role of the brand within our portfolio to fuel future growth,” Edgar Huber, global president of Coty Luxury, said in a statement. “There is a clear synergy between Coty Luxury’s know-how and the exceptional creative inspiration of Lacoste, [which] is synonymous [with] boldness, freedom and a certain French elegance.” Thierry Guibert, chief executive officer of Lacoste, said that due to the renewed partnership, the company expects “an accelerated growth of our fragrance business in the near future.” Over the past three years, the Lacoste brand has introduced such fragrance as L’Homme Lacoste men’s scent, and expanded the L.12.12 franchise with the French Panache masterbrand. In an interview with WWD sister publication WWD Beauty

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