Calvin Klein Unveils First Influencer Campaign for Eternity for Men

What does masculinity look like today? Calvin Klein will attempt to answer that question when the company launches its first influencer campaign for the Eternity for Men fragrance. The brand uses phrases such as “rugged yet refined” and “masculine yet sensual” to describe the scent. The campaign is intended to recognize athletes, actors, same-sex couples and overall hardworking family men. “For us, the way we look at masculinity has definitely evolved through time,” said Joanne Bletz, senior vice president of Calvin Klein at Coty Luxury. “We felt this very holistic value to each of these men, their commitment to the partners and children and success. Authenticity is really key for Calvin Klein as a brand.” The campaign features four-time wrestling world champion and Olympic gold medalist Jordan Burroughs; Thiago Alcântara of the Bayern Munich football club; actor Rick Gonzalez, who stars on the CW TV show “Arrow,” and American actor and singer couple Matt Dallas and Blue Hamilton in their natural elements at home and at work. Each man was tapped by Calvin Klein for excellence in their respective careers and commitment to their families. Burroughs is seen training in the gym, but also play-wrestling with his children. Gonzalez exits his trailer to prepare

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