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Wednesday 28 August 2019

Vogue Japan to Mark 20th Anniversary With Milan Fashion Week Party

MARKING A MILESTONE: Vogue Japan is turning 20 and will mark the anniversary with no less than a Kawaii-themed party during the upcoming Milan Fashion Week. Capping off the first day of shows, on Sept. 18, the Japanese edition of the glossy title will throw a bash hosted by the magazine’s editor in chief Mitsuko Watanabe and its Italian creative director at large Anna Dello Russo. Dubbed #Tokyoglam, the party will celebrate all things related to modern Japanese culture. “When we marked Vogue Japan’s 15th anniversary, we celebrated the country’s traditional history. This time I wanted to offer a glimpse on its modern, pop culture,” Dello Russo told WWD. To this end, Milan’s Bulgari hotel will be transformed to resemble Tokyo’s Kawaii Monster Cafe, a wacky restaurant located in the city’s Harajuku neighborhood and replete with garish decor including a giant merry-go-round made of desserts and unicorns. Dello Russo said performers from the Tokyo cafe will fly to Milan for the occasion. “Twenty years is an important goal achieved thanks to values that deeply connect us, such as boldness, creativity and a rebellious vision,” said Jean-Christophe Babin, Bulgari’s chief executive officer. Vogue Japan August issue cover fronted by Kim Kardashian West lensed by Luigi & Iango

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