50 Cent Performs at Surf Lodge to Toast His New Champagne

The Surf Lodge in Montauk might be the last place you’d expect 50 Cent to show up. But on Friday night, that’s where he was — and for a special occasion: the launch of his new Champagne, Le Chemin du Roi. The hotel-slash-restaurant-slash-beach club held an intimate dinner in his honor on a tucked-away sandbar. A small boat filled with ice held bottles on bottles of sparkling rosé and wine. Guests sat at a long, wooden table and took photos with pieces of art by longtime Surf Lodge bouncer Jonny Lennon that had been mounted nearby. Where was 50? 50 Cent and DJ Cassidy  Madison McGaw/BFA.com After dinner wrapped, a red Tesla rolled into the gravel parking lot. There was 50 Cent, with a large entourage. He posed with a huge bottle of Champagne, and Surf Lodge owner Jayma Cordoso, who spent the night alternating between handing out wristbands to selected VIPs and checking to make sure everyone was having a good time. 50 Cent and DJ Cassidy  Madison McGaw/BFA.com 50 Cent headed to the stage, where DJ Cassidy introduced him by saying “50, should we take this to the next level?” Suddenly, his 2007 hit “I Get Money” blasted from the speakers and the packed house

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