What to Watch: Phased Openings at American Dream

Thrill seekers ready to ride the roller coasters at American Dream this fall will have to wait until next year to do their luxury shopping there. The 3 million-square-foot entertainment and shopping complex in East Rutherford, N.J., has set Oct. 25 for its opening. But as it stands now, luxury retailers won’t be opening until next spring. “The Hermès boutique at American Dream will open in March 2020. That has actually always been our plan,” Peter Malachi, senior vice president of communications, Hermès U.S., told WWD. “We understood that the luxury wing was scheduled for that date. Bob and I have made a number of visits to the site to see the progress and the work,” Malachi said, referring to Bob Chavez, president and chief executive officer of Hermès U.S. “It’s incredibly impressive and the design is spectacular. We very excited about our unique site and façade within that luxury wing.” Barneys New York has revealed plans to open in American Dream, though its efforts at the New Jersey complex could be derailed due to the retailer’s bankruptcy filing earlier this month. Barneys’ efforts might be better spent supporting stores already operating. “We are still planned to open in American Dream in spring

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