What to Watch: More Tailored Aesthetic Hitting Men’s Stores for Fall

Fall is coming, and with it, men will be leaving their shorts and flip-flops in the back of the closet — and this year reaching for a blazer. Although streetwear and ath-leisurewear have been all the rage in the men’s market for the past few years, the pendulum has begun to swing back in the other direction. The first hint came during the fall runway shows in Europe last January when there was an undeniable shift toward a more dressed-up aesthetic. Those looks are just now hitting the retail floors, raising the spirits of merchants who have historically built their businesses on the back of men’s suits and sport coats. Although their expectations are high, stores also realize they can’t just hang a sea of navy, black and gray suits interspersed with the occasional patterned sport coat on their floors any more and expect them to sell. Streetwear and activewear have had an indelible impact on the industry and men are not looking for their father’s — or even their grandfather’s — suits. Guys have gotten used to be being comfortable and they’re searching for features that will let them move while keeping them cool and dry. Eric Jennings, the former men’s fashion

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2L1C6CT