Bally Unveils Flagship in Milan
MILAN — The new Bally flagship in Milan is hard to miss, located on the corner of two of Milan’s main streets — luxury haven Via Montenapoleone and the busy, high-end Via Manzoni, across from the Armani Hotel and Emporio Armani megastore. The three-level, 6,480-square-foot store, called Bally Haus, opened to the public on Tuesday and will be officially unveiled in October. It is an indication of the importance of the Italian market for the brand and it emphasizes its Swiss heritage, while nodding to its Italian and Milanese influences. The new Bally flagship. courtesy image Designed by Casper Mueller Kneer Architects, the banner’s blueprint replaces a previous one by David Chipperfield and reflects the label’s shift from aspirational to entry luxury. “The unveiling of Bally’s flagship in Milan is a celebration of our brand identity,” said Nicolas Girotto, the company’s chief executive officer. “In opening the doors to this store, we want to create a destination for cultural engagement, where customers can experience Bally’s complete lifestyle offering.” In addition to its women’s and men’s products, the unit will offer exclusive Bally Haus capsules and lifestyle merchandise, including stationery, tote bags and games, and also stage cultural events. As reported in May, Girotto was promoted to theFollow WWD on Twitter or become a fan on Facebook.
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