What to Watch: Sustainability Quotient Grows for Cosmetics Packaging

PARIS — Cosmetics packaging manufacturers will continue whittling down the amount of plastics they use throughout 2019, as brands, customers and legislation push for a new, more ecological normal. A single-use plastics directive was adopted at the European Union level by the European Parliament and Council in June, for instance. The directive “promotes circular approaches that give priority to sustainable and nontoxic reusable products and reuse systems rather than to single-use products, aiming first and foremost to reduce the quantity of waste generated.” Member states have until July 3, 2021, to comply with most of the directive’s previsions. “With this new directive, brands and consumers will have to change their habits, and on our side right now, we are studying new material alternatives to plastic and refillable options, as well as different ways to keep your packaging for more than one use,” said Denis Maurin, executive vice president of sales and innovation at HCT Group. The company, for instance, is working on refillable concepts with a primary component out of highly durable materials, such as metal, which could become a collectible item. “Refillable packaging has always been around, but never really sold very well,” he said. “Brands need to plan in advance and start working

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