PR Exec Sophie Roche Conti Launches Communications Firm

Sophie Roche Conti, formerly partner and vice president in the New York office of French publicity firm Catherine Miran, has struck out on her own. This month the Franco-American launches Conti Communications, a publicity and strategy agency that she hopes will “find the sweet spot between what you expect of an in-house PR director and the dynamic energy and ideas you get from working with a consultancy agency.” While based in New York, the firm will look to tackle event, VIP, editorial and copywriting services as well as brand positioning and digital creative strategy on a global scale. Conti and Miran launched their joint partnership four years ago, spearheading a PR roster that balanced big business clients like Roxy and Zadig & Voltaire with youth culture-leaning lines like Elizabeth Hilfiger’s Foo and Foo streetwear brand and the body-positive denim line Miaou. The firm also introduced buzzy French brands including Amelie Pichard, Carel and Yasmine Eslami to the U.S. market. Conti aims for her new agency to “work with brands that share a similar customer instead of focusing on one specific category of product.” Most of her clients’ businesses include an angle of sustainability. She says the firm’s assortment of beauty, fashion, lifestyle, entertainment and art

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