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Thursday 5 September 2019

Off the Runway: Four Emerging Brands You Won’t See During Fashion Week

New York Fashion Week’s truncated schedule now makes it harder than ever for emerging brands to generate buzz within a saturated market. Young talents are seeking new means of recognition, going directly to consumers and focusing on their craft. Here, WWD spotlights four promising young brands you won’t see during the fashion week rounds.   1. Manonik A look from Manonik.  Courtesy of Manonik Yoshiyuki Minami is a textile artist whose work through genderless label Manonik can be seen as a critique of the current fashion system. He’s part of the new wave of young, sustainably minded designers taking a slow approach to production — collaborating with local vendors to source fibers, and utilizing labor-intensive textile-making techniques (with a specialty in hand-weaving) to craft one-of-a-kind artisanal garments. His work truly falls at the intersection of art, design and craftsmanship. His unique one-off creations are naturally at odds with fashion week’s commercial and fast-paced nature; rather, it’s the type of stuff that begs to be discovered by socially conscious consumers. Minami began making clothes professionally in 2016 after finishing residency programs at Textile Arts Center and the Museum of Arts and Design. He learned how to finish various textile development processes well so that he could champion an aesthetic

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