Shopbop Gets Physical for 20th Anniversary With SoHo Pop-up

For its 20th anniversary, Shopbop is going back to its physical roots with the help of a few old friends. Known as a global online retailer that is now owned by Amazon, it actually started life as a modest clothing store called Bop, targeted at local college students in downtown Madison, Wis. On Friday, six years after Bop closed its doors, Shopbop will come full circle as it unveils a 5,000-square-foot pop-up in SoHo in Manhattan to mark two decades in business. “We wanted to bring Shopbop to life,” said brand president Shira Suveyke from the Spring Street location, the retailer’s first pop-up, as her team hurriedly put together the finishing touches of cacti and ivy. “It felt like the perfect moment to celebrate our history.” Having been out of the brick-and-mortar game for some time meant that opening a sprawling space in the heart of New York City was no easy task, with Suveyke describing it as a “big” but “exciting” undertaking. So Suveyke, who joined Shopbop from Yoox Net-a-porter last year, turned to some familiar faces for the pop-up. “The manager who’s helping support the pop-up worked at the Bop store,” she explained, adding that she even brought back some former Bop employees,

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