Prada, Adidas Unveil First Set of Limited-edition Bag, Sneakers
MILAN — Intersecting echoes and references, the first Prada for Adidas limited-edition release is unveiled today and it blends designs that have both made history and sparked consumer crazes for the two global brands. The Prada Superstar and the Prada Bowling bag for Adidas will be offered in a small run of 700 unisex pieces, and the designs will be sold as a set starting Dec. 4. The sneaker marks the 50th anniversary of the Adidas Superstar and the bag leverages Prada’s expertise in luxury leather goods craftsmanship, which spans more than 106 years. Adidas’ Superstar sneaker, originally launched in 1969, is still a cornerstone for the group’s Originals style, as is Prada’s classic bowling bag, which is revisited with references to the Adidas gym bag. Each piece is numbered with a unique serial number and made in Italy by Prada. Prices have not yet been revealed. Globally, 19 Prada stores will carry the styles in cities ranging from Milan, Moscow, Zurich, Paris, London, Munich and Dubai to Tokyo, Seoul, Macau, Hong Kong, Beijing, Singapore and Taipei. In the U.S., the products will be available at Prada’s New York Broadway store, in Los Angeles, and Miami. They will also retail online through adidas.comFollow WWD on Twitter or become a fan on Facebook.
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