Power Brands Rule Milan Fashion Week

MILAN — Major fashion houses made the real difference in Milan this season. In particular, Prada, Bottega Veneta and Fendi charmed retailers with their collections, while the Gucci show captured attention with its experiential set unveiling the behind-the-scenes of a fashion show. Despite the concerns related to the coronavirus outbreak a few miles outside Milan, which pushed Giorgio Armani to hold the show for his namesake brand behind closed doors and forced the cancellation of a number of events, the city’s fashion week, which ended on Sunday, was seen as a success. “It was a very energetic Milan Fashion Week for us. There is such an amazing spirit in Milan right now. Wonderful momentum buoyed by heavyweight brands,” said Nordstrom vice president, designer fashion director Jeffrey Kalinsky. “I think that companies returned to work in a very good way, giving the right attention to design and craftsmanship,” said Tsum fashion director Riccardo Tortato. Despite the strong season, there were a few complaints. Holt Renfrew president Mario Grauso focused on the need to revise the schedule, which he believes is “too spread out. The shows and presentations should be condensed into a tighter schedule to accommodate everyone’s time more efficiently.” Trend-wise, Milan Fashion Week rediscovered a refreshing

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