Retail’s Revitalization: Tackling New E-commerce Challenges With Klarna

With over 90 mil­lion consumers and 250,000 retail partners around the world – includ­ing The North Face, Macy’s, Rebecca Minkoff, Sephora and Etsy, among others – leading global retail bank, payments and shopping service Klarna has a pulse on what con­sumers want. According to Klarna CEO Sebastian Siemiatkowski, the future of retail lies in flexibility and digital innovation. As the retail industry moved online during the pandemic, there was a shift in the way that consumers browse, discover and purchase items. Today, consumers expect to access the brands that they love 24/7 across multiple channels and demand a more flexible, personalized shopping journey from discovery to checkout. Beyond payment services, the Klarna for Business suite is uniquely positioned to support retailers as they navigate this new normal, offering pay­ment and marketing services to help retailers engage consumers in new ways and drive brand loyalty. Here, Siemiatkowski talks to Fairchild Media Group about the challenges of retail’s new landscape and how Klarna is working with retailers to capture the attention of today’s modern, digitally savvy consumers. Klarna’s global consumer network includes over 90 million shoppers and 18 million active users of the Klarna app.  Courtesy Image. Fairchild Media Group: In your own words, how have the

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