Jennifer Lopez Debuts as Intimissimi’s New Global Ambassador in Spring 2023 Campaign

Jennifer Lopez’s campaign debut with the Italian lingerie and intimate apparel brand Intimissimi takes off with a play on hues that evoke the beauty of Italian landscapes, sartorial silks and timeless trims. Photographed by Chris Colls, the pop culture icon is now envisioned in a relaxed setting featuring Intimissimi’s spring and summer 2023 collection. The brand notes in a press release, “Today’s women are savvy and successful and role models. They inspire us to work hard and follow our dreams. Lopez is the ultimate ambassador for Intimissimi as she brings a strong and modern sexiness to the brand and communicates their core values.” The softly lit cinematic imagery is what Intimissimi’s creative director Riccardo Ruini said captures the essence of vibrant Italian summers with pinks, turquoise blues and scarlet orange. Lopez wears the colors, posing in a silk robe that slips halfway down the arms. She also sports the Sofia Balconette bra, which features white lace along the trim and straps ($69). “I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong,” she said. Lopez has been Intimissimi’s global brand ambassador since 2022. As the collection

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/Bfkes3p