Inside Aldo’s Pillow Walk Collection Pop-Up

Aldo is taking over Astor Place Square to host its first-ever consumer pop-up. The one-day activation marks a big brand moment for the shoewear company; the temporary store opens to celebrate the relaunch of its comfort-technology collection, Pillow Walk.  After successfully launching its innovative Pillow Walk technology last year, Aldo reports that 80 percent of its shoes now include the comfortable dual-density foam formula, having received shopper feedback and demand for dressier shoes that don’t sacrifice comfort.   The Pillow Walk technology promises impact absorption, supportive padding, plush rebound and enhanced stability, made from molded sock foam, to provide extra padding at the heel and ball of the foot to absorb impact.  A major benefit of Pillow Walk is its high-density polyurethane and soft memory foam that allows customers to drop the dreaded break-in period for new shoes. Furthermore, the sock foam and sturdy outsole preserve the plush cushion rebound over time to help secure the customer’s foot in place and maintain balance while walking.  This patented technology is putting an end to consumers having to choose between fashion and comfort. Amanda Amar, senior director of global social media and public relations for Aldo, said that by implementing this technology in a majority of its

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