Jennifer Coolidge Collaborates With E.l.f. Cosmetics on Dirty Pillows Lip Kit
Jennifer Coolidge now has her own lip kit with E.l.f. Cosmetics. The beauty brand has teamed up with “The White Lotus” star to launch Dirty Pillows: a box set featuring lip liner, lipstick, plumping lip gloss and a compact mirror. In new imagery and videos released by the brand, Coolidge cuddles up in pink satin sheets. The campaign was co-conceptualized, cast, produced, and scripted by Shadow, E.l.f.’s creative marketing and communications agency. The Dirty Pillows lip kit. Coolidge dreamed up three new pinky nude shades, along with designing each product’s packaging. The Dirty Pillows lip kit ($25) includes E.l.f.’s fan-favorite O Face Satin Lipstick and Lip Plumping Gloss formulas in the colors Dirty Pillows and Swollen. The set also comes with a Cream Glide Lip Liner in the shade Fill Frontal, as well as a circular compact printed with the phrase “Lips are the mirror to your soul.” “We set out to make Jennifer’s lip dreams come true, creating the custom shades and formula’s she was looking for to get her perfect pout,” said E.l.f.’s chief marketing officer, Kory Marchisotto. The lip kit, which is available to purchase Sept. 27 on E.l.f.’s website, comes packaged in a box lined with pink satin. After appearing inFollow WWD on Twitter or become a fan on Facebook.
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