Real Techniques Ventures Into Skin Care With Real Clean Makeup Removal Line
Real Techniques is getting into the skin care business. The beauty tools brand known for its viral line of sponges and brushes has launched Real Clean, a range of makeup removal products. Ranging from $7.99 to $12.99, the four-item collection is available at Walmart on Tuesday. Real Clean’s introductory product line includes reusable makeup remover pads, makeup removal wipes, makeup removing balm and liquid eye makeup remover. Formulated to replenish the skin’s barrier while melting away makeup, the wipes, balm and eye makeup remover feature ingredients like hyaluronic acid, fruit enzymes and vitamins A and C. Dermatologist- and ophthalmologist-tested, Real Clean’s products are vegan, cruelty-free and meant to be suitable for sensitive skin. Real Clean by Real Techniques. The XL Makeup Removing Wipes ($7.99) are 25 percent larger than standard makeup wipes, allowing for easier product removal. Made with hyaluronic acid, the XL Makeup Removing Wipes also replenish and hydrate skin. Real Clean’s In-The-Clear Eye Makeup Remover ($10) is a liquid formula infused with vitamin C and fruit enzymes, which aims to brighten skin while dissolving makeup, oil and dirt. In-The-Clear is formulated to be tough on waterproof makeup, but gentle enough for use on face, lips and eyes. The Face Erase Makeup Removing Balm ($12.99) aimsFollow WWD on Twitter or become a fan on Facebook.
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