NewJeans Celebrates Authenticity and Self-expression in New Levi’s Campaign

NewJeans is putting authenticity to the test in a new Levi’s campaign. In celebration of the brand’s 150th anniversary of its 501 jeans, the K-pop group members, who are Levi’s global brand ambassadors, showcased the power of self-expression in new photos. Hyein, Hanni, Minji, Haerin and Danielle of NewJeans in Levi’s new campaign. The campaign shots see Hyein, Hanni, Minji, Haerin and Danielle in different styles of the 501 jeans, which according to the brand, was the original template for all other Levi’s jeans. “It’s been so rewarding to partner with a brand that has both an incredible past and looks toward the future. This campaign encourages people to discover and express their unique style by showing the different ways you can wear Levi’s 501 jeans and really make them your own,” NewJeans said in a statement. Minji, Hanni, Hyein, Haerin and Danielle of NewJeans in Levi’s new campaign. One campaign image showcases the NewJeans singers in casual looks, including Hanni wearing a green graphic ringer T-shirt with a light blue essentials cap and Danielle wearing the Cindy long-sleeve crop top with the brand’s Superlow shorts. In addition to the campaign, Levi’s is launching its Tailor Shops that will offer the opportunity to

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