Alexis Bittar and Jimmy Paul Team Up to Support Living Beyond Breast Cancer Campaign

Jewelry brand Alexis Bittar is going into its third year supporting the Living Beyond Breast Cancer organization. October is Breast Cancer Awareness Month, and this year for its breast cancer awareness initiative, Alexis Bittar has teamed up with hairstylist Jimmy Paul for a campaign featuring women who are undergoing active treatment for breast cancer. The women featured in Alexis Bittar’s Living Beyond Breast Campaign 2023 campaign initiative, with hairstyling by Jimmy Paul. Alexis and Paul have been friends for decades, and when Bittar and his team came up with the concept for the campaign, Paul immediately wanted to loan his expertise about wigs and hair loss. Bittar invited five women to partake in the initiative, and Paul transformed them before one-on-one chats with Bittar. The teams came together to create what each woman wanted to convey aesthetically. One of the women featured in Alexis Bittar’s Living Beyond Breast Campaign 2023 campaign initiative, with hairstyling by Jimmy Paul. The goal of Bittar’s initiative with Living Beyond Breast Cancer is to raise both awareness and funds. The video interviews with the five women are now available via Alexis Bittar’s YouTube channel. To help raise funds for LBBC Alexis Bittar is having a store-wide and

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