The 7 Best Maybelline Mascaras for Falsies-Level Lashes, Tested by Editors

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. For many beauty lovers, Maybelline marked a first foray into mascara — and makeup as a whole. The staple affordable beauty brand is practically synonymous with the best drugstore mascaras, and continues to push boundaries with every new lash-exaggerating launch, from extension fiber tubing formulas to updated iterations on nostalgic bestsellers. There’s a myriad of options to choose from, so WWD Shop editors rounded up new releases and personal holy grails to narrow down the best Maybelline mascaras that deliver on different lash effects. Maybelline’s beloved mascara category never flops — and beauty lovers on TikTok are tapped-in to every new release. For one, look to the new Lash Sensational Firework Volume and Length Mascara that’s only been on the market for a few months and has already racked up 50 million views and searches on TikTok — no doubt due to its jaw-dropping before-and-after transformations. Or consider its predecessor, the Lash Sensational Sky High Lengthening Mascara, that went viral back in 2021, consistently sold out across Maybelline retailers, and stands at a whopping 246 million TikTok views as an internet

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