Balancing Product and Purpose at Coach

In this special “Chat Box” episode, part of a series of executive spotlights for RetailRx community hub, Fairchild Studio Director Lauren Parker is joined by Sandeep Seth, CMO and president North America of Coach. Seth shares insights into how the 80-plus-year-old global brand has courted Gen Z with the approach that product can boost self expression and purpose, and how the brand’s creative advertising is driving this home. CLICK HERE to listen to the episode. CLICK HERE to visit the RetailRx website.

Follow WWD on Twitter or become a fan on Facebook.

from WWDRecent Stories https://ift.tt/uQJIVmG