Blackpink’s Lisa Named Louis Vuitton Brand Ambassador

PARIS — It’s official: Blackpink’s Lisa has joined Louis Vuitton as brand ambassador. The K-pop star set tongues wagging when she attended the French fashion house’s fall 2024 ready-to-wear show in March.  Her appearances at Paris Fashion Week have been greeted by crowds of delirious fans, but since 2020, she had been a brand ambassador for Celine, which like Vuitton is owned by luxury conglomerate LVMH Moët Hennessy Louis Vuitton.  She even walked in the brand’s summer 2022 show filmed in Nice, France.  The Thai performer, born Lalisa Manobal, joins Vuitton as she is solidifying her solo career after the four members of Blackpink declined to renew their individual contracts with longtime management company YG Entertainment last December. Blackpink remains with the agency for all group activities.  Manobal has formed her own management company, Lloud Co., and recently released a new single, “Rockstar,” in partnership with RCA Records.  The song debuted at number four on the Billboard Global 200 chart, becoming her third top-10 hit after her 2021 singles “Lalisa” and “Money.” The song also hit number one on the Billboard Global Excl. U.S. ranking. Since its release on June 28 the video has garnered more than 120 million views on YouTube. Manobal is also set to make her

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