All the Best ‘Clueless’ Merch and Collabs to Shop for the Movie’s 30th Anniversary

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. It’s hard to believe, but it’s officially been 30 years since Cher Horowitz organized the Pismo Beach Disaster Relief Effort, gave Tai Fraiser a makeover with her best friend Dionne, and got mugged while wearing an Alaïa (“it’s, like, a totally important designer!!!”). Since its 1995 release, Clueless has served as a modern-day blueprint for fashion in films — from its ahead-of-its time closet to Cher and Dionne’s rotation of iconic ’90s looks to the quintessential makeover montage. There’s a reason the movie has remained a favorite amongst fashion lovers, and it goes well beyond its name dropping of top designers and perfect quotability. And if there were any doubts about its lasting fashion impact, Clueless‘ 30th anniversary (which officially falls on July 19, 2025) is bringing forth a slew of new merch that’s just as covetable three decades later. From on-trend bag charms that Cher would totally wear today to yellow plaid scrunchies, mini bags, and graphic sweatshirts featuring your favorite main characters, there’s plenty of new Clueless collaborations and merch to indulge in for the movie’s 30th anniversary. For

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