Louis Vuitton Puts Luxury Novelty Bags Back on the Radar With $10,000 Lifebuoy Purse

Louis Vuitton reentered the novelty bag space with the release of its Lifebuoy bag. Designed with the French luxury fashion house‘s signature craft, the bag was teased by guests at the Louis Vuitton men’s spring 2026 show in Paris in June. Featuring its iconic logo on the leather canvas material, the bag is now listed on the brand’s website as “Notify Me” with a retail price of $10,000. A guest wears a dark brown Louis Vuitton lifebuoy canvas bag. Getty Images Despite the unique circular design, the bag is functional, featuring three separate zipped compartments and an adjustable leather strap for shoulder or cross-body carry. The accessory is already catching the attention of social media. This is not the first time the French house has had a novelty purse making waves online. In 2021, Louis Vuitton debuted a viral airplane bag, created by the late Virgil Abloh, which retailed for roughly $39,000. Other entries into the brand’s novelty bag list include the LV Fan bag, from the spring 2025 runway, the LV Monogram LV Paint Can Bag and the LV x Yayoi Kusama Pumpkin Shoulder Bag. Louis Vuitton’s Lifebuoy bag. Louis Vuitton Over the course of the last several seasons, luxury brands have released

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