I Tested EltaMD’s Most Innovative, Acne-Safe Sunscreen to Date — Here Are My Thoughts

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. As a beauty writer, there are a few celebrity-endorsed brands I’ve come to recognize over the years as actually worth the hype. EltaMD — which had its start in 1800s rural Switzerland as a healing ointment provider — is one of them, being regularly shouted out by the likes of Drew Barrymore and Hailey Bieber while creating the types of sun-care offerings that are science-backed and live up to the highest industry standards. This latter aspect is how EltaMD was able to become the #1 dermatologist-recommended sunscreen company, and it’s continuing the hot streak with an SPF formula that takes sunscreens for acne-prone skin to a whole new level. Earlier this year, I had the privilege of dropping anchor at Colgate-Palmolive’s R&D headquarters in New Jersey ahead of the product’s release, where I was introduced to the award-winning scientists responsible for it. EltaMD’s resident team of experts spent years engineering a sunscreen that not only had a palliative effect on acne but could visibly reduce blemishes, oil, shine, and pore size in users. The result? EltaMD’s latest and greatest UV

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