What Do Ashley Tisdale and Gabrielle Union Have in Common? They Both Use This Clinically Backed, Award-Winning Hyaluronic Acid Serum

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Hyaluronic acid serums constitute one of the most popular skin care categories in today’s day, having gone mainstream circa the 1990s and 2000s after being used primarily in medical procedures. If you know that these topicals are skin care saviors but aren’t exactly sure how they work to enhance the appearance of skin, it’s really very simple: Hyaluronic acid is a molecule already found naturally in our skin that pulls moisture from the atmosphere and thus contributes to overall hydration while helping smooth wrinkles and fine lines. Hyaluronic acid–backed beauty offerings, in turn, augment the body’s production levels of this element, and their sheer effectiveness explains why the ingredient is in such high demand right now. Hundreds of brands have come out with their own cutting-edge hyaluronic acid serums that boast coveted anti-aging properties, but perhaps the most celebrity-endorsed is PCA Skin: founded in 1990 and developed in tandem with dermatologists. PCA Skin prides itself on using “clinically backed research and science to [create] safe and effective products,” according to its site, and therefore holds more authority in the industry than many

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