BLUEMERCURY MILESTONE: Opportunity Unlocked

Marla Beck is the ultimate beauty junkie who has loved products ever since her days as a teenager growing up in California. So as Bluemercury grew and she became ever more attuned to what customers were asking for, it seemed only natural that she create her own. In 2005, Beck started to do just that, formulating a plan for a natural-based skin-care line and even exploring the idea of partnering with the Estée Lauder Cos. on such a brand. Then came the Great Recession and the plans were shelved. Beck is nothing if not tenacious, however, and in 2012, she launched M-61 Skincare, a clean, clinical treatment line with eight stockkeeping units. While clean beauty is today an accepted and fast growing category in beauty, seven years ago, the trend was nascent. “I had a burning desire to create a vegan, clean treatment line that has a strong impact on the skin,” said Beck, “Nothing like it existed.” Today M-61 has over 70 sku’s, including bestsellers like Vitablast C Serum, Hydraboost Cream and the Power Glow Peel, which has achieved cult product status, with one box sold every eight seconds. (“I like to joke it is my contribution to the industry,” Beck laughed.) Its success has

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