Les Girls Les Boys Brings Its Brand of Inclusivity to the U.S.

LONDON — When Serena Rees helped found Agent Provocateur in the early Nineties — first as a multibrand boutique in London’s buzzy Soho and then as the namesake lingerie business — it quickly resonated with an audience of newly liberated women looking for fashion-forward lingerie — and a bit of fun. “We were coming out of a recession, there was a very difficult social and political situation with Margaret Thatcher and people were ready for change and fun. We were saying to women ‘Don’t be afraid of your sexuality, it’s yours and you own it, it’s up to you what you do with it,'” said Rees, who remembers playing host to the likes of Corinne Day, Kate Moss and John Galliano at the brand’s newly opened store. “There was nobody doing anything fashionable for a start. The only place that you could get some color was in a sleazy old sex shop down the road. Alternatively, you could go to Marks & Spencer, which was a horrible experience, or a specialist store with old ladies wanting to put you in a proper bra.” Rees launched her latest brand, Les Girls Les Boys, in a similar spirit, looking to the ongoing changes today in

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from WWDWWD http://bit.ly/2wBdLvJ