Brands to Watch at Pitti Uomo
Ben Sherman Ben Sherman is hoping to expand its reach in Europe. After posting sales gains of 10 percent for the last three years, the British men’s wear brand will bring its core and Archive capsule collection to Pitti Uomo as it simultaneously moves to expand its reach into Italy and Spain. Ben Sherman, which is owned by the U.S.-based Marquee Brands, recently signed distribution deals for those countries, which are expected to “make these two regions key to the fulfillment of our global strategy,” the company said. The expanded European presence will include wholesale, and e-commerce distribution for Ben Sherman in those regions, along with the development of mono-branded retail stores over the next three years. Beyond the distribution deal, the company is hoping other retailers will also sign on to carry the brand, hence the return to Pitti. This is not Ben Sherman’s first time at the trade show — last season the brand returned to Pitti after a five-year absence and created an exhibition titled “The Decades,” which celebrated its five decades of shirt-making. This time, Ben Sherman has taken an 861-square-foot space and will create a “selling environment” that will “transport people into the Ben Sherman world,” according to Talbot Logan, seniorFollow WWD on Twitter or become a fan on Facebook.
from WWDWWD http://bit.ly/2I7hWG6
0 comments:
Post a Comment