International Trade Shows Tout Sustainability While Offering More Compelling Exhibits

The international trade show calendar for the second half reflects an industry in the midst of unprecedented change as fashion apparel, accessories, textiles and luxury companies — as well as various stakeholders — grapple with increasing their sustainability quotient while delivering innovation to an over-stored, over-produced and over-marketed market. And while the spotlight sharply falls on what companies and brands can do to increase their sustainable practices, the need for buyers and sellers to convene face to face has never seemed more important. Yet, attendance, globally, has declined as companies cut costs and rely on technology to connect virtually. In response, event organizers across Europe and Asia are offering more content and market insights while helping exhibitors showcase compelling products that are relevant to the needs and demands of today’s end user. For the Paris trade circuit, things are getting greener as September will see the introduction of a new show under WSN, the parent company to trade shows Who’s Next and Première Classe. Running Sept. 6 to 9 in the same space as Who’s Next at Porte de Versailles for its first edition — it is expected to run independently in the future — Impact bills itself as a hybrid between a

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2ILbGTV