Cotton Inc., Zappos Ink ‘Blue Jeans Go Green’ Denim Deal

Cotton Inc. is giving old denim a new purpose. The firm has partnered with Recycle by Zappos for Good, the community outreach arm of Zappos.com, to collaborate for its Blue Jeans Go Green recycling program as part of its efforts to make denim more sustainable. Blue Jeans Go Green reduces textile waste by collecting denim that is at least 90 percent cotton to be recycled and reused, the organization said. The process is free and seamless for consumers that wish to participate. The firm will supply prepaid mailing labels that can be downloaded by logging into an existing Zappos customer account, and packages are subsequently dropped off at a local UPS Store or UPS Authorized Shipping Outlet in the continental U.S. “Rallying behind denim was a natural choice for us because it’s such a universal and iconic fabric. Everyone has a pair of old jeans lying around and recycling a pair of old jeans is a simple way anyone can be involved in promoting sustainability in the fashion industry,” Andrea Samber, director, consumer marketing, strategic alliances at Cotton Inc., told WWD. “Cotton’s Blue Jeans Go Green program was born from our continued commitment to sustainability, and denim is one of the most

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