Jane Hertzmark Hudis on Why Beauty Needs a Global Perspective

Succeeding in beauty means having a global perspective, according to Jane Hertzmark Hudis. The Estée Lauder Cos. Inc. group president told the audience that “an amazing curiosity and passion” is what it takes to succeed in beauty today. Hudis also spoke about the importance of having a global perspective, sharing that social media is a window into trends all over the world. “I’m constantly on social media, looking to see not just what my brands are doing or the competition in beauty, but what’s happening in art, design, architecture and all over the world,” she said. “We all have to be globalists and understand what’s happening in China, Japan, Paris, [South] Korea, Florida. We have to know what’s happening all over because trends come from everywhere.” She keeps up with her global teams by communicating with them and traveling. “If you have the opportunity to travel globally, you should,” she said. “You need to see the world to understand what’s happening.” And though it’s important to understand what’s trending globally, it’s not always necessary to apply these trends to your brand, as every brand needs a distinct perspective. “DNA, brand equity is everything and the reason brands can last forever,” Hudis said. Brands often get

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