EXCLUSIVE: Dior Joaillerie Marks 20 Years, Taking de Castellane’s ‘Gem Dior’ Show to Venice

PARIS — Victoire de Castellane looked as if she was enjoying herself. Her sprawling, book-lined office buzzed with activity — packed with models, helpers, a photographer, and a rack of tulle gowns — in black or nude. The jewelry sat in trays, waiting to be chosen; for fuel, a fruit platter was also enticing. The assembled group had gathered for a fitting ahead of a 20th anniversary event for the house’s fine jewelry, which has been designed by de Castellane from the outset. In Venice today, Dior will present the collection on models outfitted in gowns designed for the label by Maria Grazia Chiuri.  Around 200 guests, clients, press and influencers from around the world are invited for a seated dinner at the canal-facing Palazzo Labia to celebrate the new collection, called “Gem Dior” — a play on words, which sounds like “J’aime Dior” which, in French, means “I love Dior.” In more than two decades designing for Dior, de Castellane, the house’s only fine jewelry designer, has pushed the boundaries of Place Vendôme traditions, embracing varied and at times wild themes — one line, the psychedelic Belladone Island-themed collection, included rings in the form of carnivorous plants. One of the ways she keeps

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