Guesst Opens Up Avenue for DTC Brands to Have a Physical Retail Presence

In the current retail climate, entering the market and successfully selling a product is a complicated affair that is plagued by a host of barriers to entry. Even for established brands, the challenges can be daunting, especially for direct-to-consumer brands looking to open a physical store. For DTCs who are eyeing the brick-and-mortar world, Guesst is a new platform that can facilitate the process. The solution allows a fashion brand or “guest” to “connect on the Guesst platform with a ‘host’ brick-and-mortar retailer to sell their apparel in-store,” the company said, adding that both can “share in the revenues while Guesst handles all the POS, payment and inventory systems — making it simple and easy for both parties to work together.” Here, Jay Norris, chief executive officer of Guesst, discusses the challenges facing DTCs and how the platform can enable success. WWD: From your perspective, what are some of the challenges and opportunities facing DTC brands today?  Jay Norris: We see two key challenges facing DTC brands today. [First], the physical retail world is very cost prohibitive for DTC brands. Physical retail feels like a foreign language or world to them. These brands have digital expertise and have built strong online and social media channels

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from WWDWWD http://bit.ly/2I7kQLd