EXCLUSIVE: Dollar General Stores Selling Hanes Socks and Hosiery

HanesBrands is on the expansion track with Dollar General.   Last month, Hanes socks and L’eggs hosiery began rolling out products to the discount chain. W. Howard Upchurch, HanesBrands’ group president of innerwear in the Americas, parent company to both Hanes and L’eggs, said items from both brands should hit all 15,500 stores nationwide by the end of June.   “We’ve have a great relationship with Dollar General,” Upchurch told WWD. Hanes underwear has been available in Dollar General stores since 2010 and Upchurch said, “Socks are just a logical extension for underwear.” Hanes socks are now available at Dollar General in packs of six and 10 and a variety of styles, including crew and ankle socks. In addition, Dollar General stores will offer L’eggs nylon stockings in a number of styles⁠ — some of which will be exclusive to Dollar General stores⁠ — along with compression stockings, a first for the discount chain. One style of the Sheer Energy line, the biggest style within the L’eggs brand, will also be available at Dollar General stores. “Our strategy is to be wherever the consumer shops,” Upchurch said. “With more than 15,000 Dollar General stores, it’s a very convenient shopping location and obviously it makes

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2XCjFsl