LuisaViaRoma at 90
MILAN — While Pitti Immagine is celebrating its 30th anniversary this June, Florentine luxury store LuisaViaRoma is blowing out 90 candles this year. For the occasion, the store will hold a special event on June 13 that will include a runway show directed by Carine Roitfeld in collaboration with her son Vladimir Restoin Roitfeld. On the occasion of the store’s 90th anniversary, LuisaViaRoma chief executive officer Andrea Panconesi discussed the success of the multibrand shop and the future projects aimed at combining the physical world with the online experience. WWD: What should we expect from the anniversary show? Andrea Panconesi: First of all, it’s going to be innovative because I think nobody has done a multibrand show of this size before. We will have more than 30 brands, including Dior, Saint Laurent, Gucci and Prada, which will show together on the same catwalk. This will be possible because everybody recognizes the fact that we interpret collections with our own vision. We are not a brand or a department store, we are a specialty store. Our strength is to propose different looks for different customers by mixing together different brands. WWD: Why did you decide to collaborate with Carine Roitfeld on this project? A.P.:Follow WWD on Twitter or become a fan on Facebook.
from WWDWWD http://bit.ly/2IyQ6BN
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