Incotex Partners With Marithé + François Girbaud on Capsule

Venice-based pants label Incotex is partnering with denim veterans Marithé and François Girbaud on a series of four men’s capsule collections debuting during Milan Men’s Fashion Week with a showroom presentation. “It’s been a tie-up that both of us firmly wanted. We’ve always appreciated François’ innovative liveliness and his irreverent approach,” Roberto Compagno, the president and chief executive officer of Slowear, the company operating Incotex, told WWD. “We see it as a project of pure cross-pollination, with the aim to not only establish a co-branding activity, but rather to involve the mutual skills to generate something new,” Compagno explained, adding that creativity and industrial know-how will be combined in the first collection launching for spring 2020. “The Incotex team has an innate understanding of what I want to create with pants today, and they have the talent and capacity to bring my ideas to life. I also feel I’m no longer alone ‘preaching’ in the wilderness, denouncing luxury businesses that talk about espousing environmentally responsible practices, but parade ripped, acid-wash jeans on the catwalk,” François Girbaud said. Putting the spotlight on sustainability, the lineup is treated with a range of eco-friendly techniques including heat-bonding; ultrasound finishing and the patented L.A. Dip resin coating, allowing

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from WWDWWD http://bit.ly/2wMmYS1