MSGM to Fete 10 Years With Men’s Show in Florence

MILAN — Kicking of the celebrations of its 10th anniversary, MSGM is gearing up to unveil its spring 2020 men’s collection with a runway show on June 13 at Florence’s Nelson Mandela Forum sports arena. The event marks a return to Pitti Uomo, where the brand hosted a lively presentation in June 2013. MSGM founder and creative director Massimo Giorgetti sat down with WWD a few days ahead of the show to unveil details about the upcoming event, discuss the past 10 years and the things to come. Massimo Giorgetti  George Chinsee/WWD WWD: It seems like yesterday when I came to the Riccardo Grassi showroom to meet you for the first time…but it’s actually already 10 years of MSGM. Massimo Giorgetti: Yes, it’s 10 years of MSGM! And we decided as the first celebratory event to accept this invite from Pitti because even if our men’s presentation in Florence happened in June 2013, when the brand was already six years old, I think that Pitti added fuel to the fire to give a serious boost to our business. MSGM was officially launched in 2009 but the first few years were all about women’s wear. The men’s division was about to be shut down, the men’s

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2wLIu9o