Veronique Gabai Pinsky Introduces Lifestyle Brand

Beauty and fashion veteran Veronique Gabai Pinsky will launch her own brand in late July. The former chief executive officer of Vera Wang and global brand president at the Estée Lauder Cos. Inc. is introducing an eponymous lifestyle and fragrance range inspired by the South of France, where she grew up. “I have an attachment to French cultural values. My roots are in the Mediterranean,” said Gabai Pinsky. “The idea is to bring the lifestyle and spirit of the Côte d’Azur to the rest of the world. The Mediterranean is the cradle of humanism, and is also a fabulous expression of hedonism. It’s a lifestyle of relaxation, pleasure and sensoriality.” The brand, called Veronique Gabai, will carry products across multiple categories, including fragrances and jewelry, as well as capsule collections for the home, body and face at launch. The nine core scents, all of which were created by Firmenich, harken back to various aspects of the Côte d’Azur. While each is very different from the other olfactively, they all share a common thread in terms of structure, with a “luminosity” that runs throughout, she said. Lumene D’Iris is built around the iris flower, for example, while Cap D’Antibes is based on the Aleppo tree, a

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2WVWQD7