Trendsetter: How the Asia-Pacific Region Will Reshape Global Commerce

As the trade war with China continues to play out — which, at times, is soaked with operatic overtones — it’s unclear how or when it will end. Economists and analysts who take a long view of the Asia-Pacific region, however, find a host of opportunities not only in China, but in India, Japan and South Korea, too. For U.S. and European fashion and retail brands, the Asia-Pacific region is poised to emerge not only as a dominant source of e-commerce activity but as a region that will strongly influence global commerce. Researchers at Euromonitor International said in a recent report, “Digitalization in Asia: How One Region Is Shaping Worldwide Trends,” that the Asia-Pacific region is worth watching due to its sheer size and projected growth. “The ‘Asian Century’ will usher in more digital consumers,” authors of the report said. “Asia-Pacific is the global leader of Internet users today. As of 2018, 51 percent of the Internet users globally reside in Asia-Pacific, which is expected to rise to 53 percent by 2030. This is due to an investment in digital infrastructure, competition-enabling regulations and the rapid spread of mobile technology. The region will contribute the most Internet users globally over the 2018

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