‘Unexpected Pucci’ Book to Be Unveiled in Florence

MILAN — The title of the book says it all. In curating “Unexpected Pucci,” Laudomia Pucci’s wish was to present a facet of the brand beyond fashion — one that may not be so obvious and widely recognized. In the book, the image director of the label offered a new take on the world and lifestyle her father Emilio conceived and that has been further developed under the LVMH Moët Hennessy Louis Vuitton umbrella. “When I started to catalogue everything for the Heritage Hub at Palazzo Pucci with the help of young students, I realized there was so much modernity in these storied pieces,” said Laudomia Pucci. “In my mind, I remembered about 20 rugs, and in the end I found 70. I realized it was all much more expansive that I thought — and I am [Emilio Pucci’s] daughter,” she marveled. “I can imagine how this must all be new to the man on the street.”     The cover of “Unexpected Pucci.”  courtesy image     When Pucci received a call from Rizzoli with the idea for a book, she realized she did not want to do a monographic tome. “I thought it would be better to explore Pucci’s foray into art and interior design, which are

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