Analyzing the Sneaker Resale Race

The sneaker wars are more intense than ever, fueled by the rise of sneaker culture due to social media, designer and celebrity collaborations and limited product runs that have created massive demand and hype surrounding said product. It’s forced the industry — not only activewear megabrands, but also luxury fashion houses and retailers — to update their footwear strategies to produce or sell more sneakers. And in the midst of that battle, another question arises: Who will win the resale market? StockX, Goat and Stadium Goods — three sneaker resale companies that have captured the attention of the global fashion industry — are playing a significant role in the world’s newfound interest and infatuation with sneakers. Now, with backing from investors, the race is entering a new phase, one that had been unimaginable for the sneaker resale and collecting world, which had long been a niche market for only sneakerheads. Each company has a different business model. StockX emulates the stock market model, with real-time resale price updates for buyers to get the best deal and traders to see how valuable their collections are. Goat focuses on digital commerce and entered retail with its acquisition and merger of consignment shop Flight Club. Stadium

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