What to Watch: Victoria’s Secret and Its Fallen Angels
It’s no secret that Victoria’s Secret is not doing well. The retailer’s list of sorrows includes declining sales, dated fashion trends, money-hemorrhaging stores, class-action lawsuits from investors upset by the falling stock and even a connection with an alleged child sex predator. It’s safe to say that the lingerie giant has seen better days. But the company won’t be holding a vigil anytime soon, either. In fact, so far this year, Victoria’s Secret has sold more than $3 billion worth of bras and underwear. And it’s still the market share leader in women’s intimates apparel, both domestically and abroad. Still, a number of competitors have emerged in recent years, eager to take advantage of Victoria’s Secret’s misfortunes and snag market share in the process. Companies and brands that are promoting size-inclusivity and real women — the antithesis of Victoria’s Secret’s seemingly perfect Angels. Inside a Victoria’s Secret store. Shutterstock / Sorbis For a while, the Angels and its roughly 1,100 Victoria’s Secret brick-and-mortar stores across the nation were enough. Women could walk into their local mall and pick up somewhat affordable bras at the stores, and had few other options for places to buy undergarments. But then something happened. Like online shopping and the convenience of ordering fromFollow WWD on Twitter or become a fan on Facebook.
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