Jen Atkin Plots Ouai Expansion, Launches Body Care

Jen Atkin wants Ouai all over your body — and eventually, your home, too. The celebrity hairstylist and founder of the popular hair-care brand has been slowly expanding it beyond the hair category for some time. The brand has launched a handful of one-off collaborations, including ones with Summer Fridays and Calpak, and earlier this year added fragrance to its permanent lineup. Upon revealing that the company would bring back the two scents, Melrose Place and North Bondi, for good, Ouai drew a 20,000-person wait list, which contributed to its biggest sales day on its web site since it launched three years ago. Atkin has plans to expand Ouai even further, starting with body care. Today, the brand unveils two body products: a body cleanser, $28, and a body crème, $38. The company previously launched dual-action hair and body products, though the new additions are the first body-specific stockkeeping units Ouai is introducing, bringing its product count to 40. The new body cleanser and body crème from Ouai.  Courtesy Image “I would have never imagined that we’d be in body in year three,” Atkin said from a couch in her Los Angeles living room. Hours before, she and Ouai hosted a period packing party that

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