Pringle of Scotland Is Having a Moment, Despite the Warm Weather
LONDON – Pringle of Scotland has scored an autumn trifecta, revealing its first collaboration with H&M, taking part in Frieze Art Fair’s first runway show with Symonds Pearmain and rolling out Volume 1 of Pringle Reissued, a new concept capsule collection of unisex designs based on the brand’s Eighties archives. Pringle, like so many London brands and designers, eschewed a traditional catwalk show this season in favor of projects highlighting its assets and heritage. Last month, it debuted Pringle Reissued Volume 1 at Dover Street Market in London, and has since rolled out the collection to its own stores, including a new unit on Edinburgh’s George Street, and online. Pringle Reissued, a direct-to-consumer proposition, will land at Dover Street Market Ginza on Oct. 19. Women’s design director Fran Stringer said Reissued was inspired by how football fans — and her older brothers and their friends — dressed in the Eighties, with their eye-popping bright argyle sweaters. For years, Pringle’s appeal cut across age groups and social classes. It was worn by golfing grandparents, stylish teenagers, football fans — and football hooligans, too. “The Eighties was a huge moment for street style and youth culture in England, and everyone was proud of their individuality and of makingFollow WWD on Twitter or become a fan on Facebook.
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