EXCLUSIVE: OTB’s Staff International Inks License with Koché

MILAN — Renzo Rosso is adding a new license to its OTB stable through an agreement with Koché. The first collection manufactured by OTB’s production arm Staff International will bow for fall-winter 2020 and will include all product categories for women and men, including ready-to-wear, footwear, handbags and small leather goods. The agreement covers product research and development, production and worldwide distribution (retail, wholesale and online) of the Koché brand. Founded by Christelle Kocher in 2014, the upscale rtw label with streetwear and contemporary art references was the 2019 ANDAM Grand Prize winner. The prestigious award came with an endowment of 250,000 euros plus mentoring from Renzo Rosso, head of Italian fashion group OTB, on matters including financial, legal, marketing, communications and production. ANDAM, the French acronym for the National Association for the Development of the Fashion Arts, is financially supported by private and institutional partners including Chanel, LVMH Moët Hennessy Louis Vuitton, Galeries Lafayette and Swarovski. “I met Christelle at the ANDAM Award last July and was intrigued by her approach to youth culture and her modern vision of fashion,” said Rosso. “I am happy to support her creativity and business development, and to provide her with our 40 years’ experience in this industry.” Considered a marketing whizz and

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2Xpo3vG